Andy Matuschak shared this pattern from a book on curriculum design, Understanding by Design.
In the book, McTighe and Wiggins provide a table of possibilities when searching for "big ideas" for a given topic.
Of course, the list above is just a sample. There are many fundamental, universal Concept that can serve as a transferable concepts: Plato's Forms, Adler's Ideas, Alexander's Fifteen Properties, etc.